BARK 420

This was one of the funnest challenges I was presented at BARK. We were asked to market our 420 collection without ever saying “weed” or “420” so that it could be on all paid social channels. The AD and I found a workaround by creating a parody smear campaign of the collection featuring real comments from customers. We only referred to it as “Our Most ‘Popular’ Collection”. The campaign ended up being our top performer of the year.

Art Direction: Leslie Leighton
Animator: Paul Clark

Our Most “Popular” Collection

Don’t Puff, Puff, Pass on This FREE Upgrade

Top Banner Options

  • Promo Callout (Ex: Get 2X/$35)

    • Upgrade your 1st box and get 4 toys, 4 treats, and 2 chews!

    • Woahhh! Get twice the dank toys and treats in this FREE upgrade

  • Last Chance - End Date Callout (Ex: Deal ends on XX)

    • Last chance to get your FREE 2X upgrade 

    • Don’t puff, puff, pass on this FREE upgrade 

CTA Options

  • Standard - Dog Name

    • A Dank Free Upgrade for (Dog’s Name)

    • Double (Dog Name’s) First Box 

    • Give (Your Dog) 2X the Toys and Treats

  • Standard - Fallback if no dog name

    • Get 2X Our Most “Popular” Toys

    • Totally Lit: FREE Upgrade

    • FREE Upgrade, Maannn

    • Wooaaah! Free Dank Upgrade

    • This Upgrade is Totally Lit

    • Go From Two Toys to FOUR!

    • Double Your Stash 

Body Copy

1) Our customers are obsessed with this HOT BOX. Join today and get 2X the dank toys and treats!

2) Get the box everyone is talking about! Join today and get 2X the dank toys and treats. 

3) The reviews are in and folks are loving this special edition box. Join today and get 2X our most “popular” toys and treats. 

4) Don’t puff, puff, pass on this FREE upgrade. Join now for 2X the toys and treats in your 1st monthly BarkBox! 

BUTTON

  • Subscribe now!

  • Get Lit! 

  • Join now!

'whats inside' section

  • Your first 2 toys

    • Light up playtime with two toys!

    • Play with two dope toys!

  • 2 free extra toys

    • Chase that playtime high with two bonus toys!

    • Double your stash with two bonus toys!

  • 4 treats and chews

    • Satisfy your munchies with double the treats!

    • Munch on twice the tasty treats!

SL//PH

  • Standard

    • Dank Offer: Double (Your Dog’s) 1st Box // Make it one HOT BOX! 

    • Woahhh! Best Deal Ever  // Join today and we’ll DOUBLE your 1st box. 

    • Upgrade Our Most “Popular” Box //Score 2X the toys and treats for (your dog)! 

    • Get the Box Everyone is Talking About // Score a free 2X upgrade in your first box when you join today!

  • Last Chance

    • Dank Offer: Double (Your Dog’s) First Box // Last chance to get 2X the toys and treats. 

    • Last Chance to Get This “Popular” Upgrade // Join today and get 2X the dank toys and treats!

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