BARK National Lampoon’s
I could not have been more excited for BARK’s collaboration with National Lampoon’s Christmas Vacation. My main goal was to find a way to work in the classic one-liners from this film and fit them into a marketing campaign. Much like Clark Griswold’s dream of a perfect Christmas, this goal had a lot of bumps along the way, but the end result was more worth it. Without further ado, here’s the hap-hap-happiest campaign of all.
Art Direction: Leslie Leighton
Animator: Paul Clark
Drumroll, Please
Join Page Copy:
Free XL Gift in Your Christmas Vacation Box
Promo Banner:
Free Cousin Eddie Toy
Tile Copy
Free Bonus Toy
Headline
Sh*tter’s Full. So is Your First Box
Body
Get ready for a Christmas Vacation box full of old-fashioned family fun! Plus, join now, and Cousin Eddie will crash the party. After all, it wouldn’t be Christmas without toys, treats, or Eddie's RV.
